News & Updates

A two-year research initiative will document flower shop operations, examine publicly communicated industry practices, and invite florists to contribute to the professional knowledge base. The Institute of Professional Floristry is pleased to announce its 2027–2028 research agendas, an initiative focused on the operational practices, policies, and management systems that support the day-to-day work of professional flower shops. While floral design and changing consumer prefer

We're excited to announce that applications are now open for flower shops and floral professionals to become members of the Institute of Professional Floristry. Whether you own a retail flower shop, operate a floral studio, design weddings and events, or work as a freelance florist, we invite you to join a growing community dedicated to strengthening the future of our profession. Membership Is Currently Free As the Institute enters its founding season, membership is completel

Today marks the beginning of something we've been dreaming about for a long time. The Institute of Professional Floristry was founded with one simple belief: the future of floristry should be shaped by florists. Every day, thousands of flower shops solve problems, discover better ways to serve customers, develop creative techniques, and build businesses that bring beauty into their communities. Yet much of that knowledge stays within individual shops and is rarely shared acro